Operational Efficiency and Change Adoption

03 / ADOPTION STRATEGY

Participation designed before launch day.

An end-to-end adoption model aligning communications, ambassadors, product access, on-site visibility and post-program insight.

5 touchpoints aligned
BEFORELate promotionAccess frictionUnclear roles
→
AFTERMapped journeyActivated advocatesMeasured adoption

Site concept, creative direction & design by Tamara Alleyne.

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